Case Study:

Solihull council - park and stride

For this wonderful initiative, which encouraged children and parents to incorporate more walking to the school run, we developed a brand that would engage with the different age groups and reflect the diverse local area.

The informative yet playful graphic style was developed into a full suite of branded assets, characters, and graphics to reflect local landmarks, and individual area maps. This gave Solihull Council the ability to design their own bespoke collateral for the various schools involved, using our helpful style guide.

NB: Melanie and Polly led this project at Brightsparks Agency.