Case Study:
Glorious!
A new strategy to create scroll-stopping content
Glorious! needed a social media personality to differentiate itself from the rest of the soup market. They also needed to build brand awareness and create engagement with potential shoppers.
We created new, unique content for selected social channels and rebranded their feed into an enticing explosion of adventure. Bold, evocative colours allowed each range and product to stand out in digital designs, photography and stop-motion graphics. Bespoke ingredient photography was used for individual flavours, and animation helped to bring it all to life.
This created a scroll-stopping feed that grew followers, engagements and purchases. It allowed for playful content that resonated with the audience and won awards.
NB: Melanie and Polly led this project while working at Extreme agency.
Project summary
Social Media retainer
Review and redesign of social channels
Monthly social ideation
Social media content: stop motion, digital, photography
Regular brand and influencer partnerships
Competition management
Launch new product lines
48%
increase in followers
The STATS
21%
increase in sales from one major supermarket
917%
Increase in engagements across the Glorious! Instagram, Facebook and X channels
Number 1
For social engagement in the soup category after 4 months
Winner - UK social media and communications awards
The judges highlighted that to make a mundane product attractive is a tough task. Glorious! achieved huge engagement across the platform, and it was a total turnaround for brand perception via this clever repositioning.
