Case Study:

NHS South London & Maudsley

A simple and flexible branding system and toolkit to represent South London and Maudsley Trust

This organisation is a global leader in mental health care and serves as an important community hub. The brand required a more professional and consistent visual identity across both internal and external communications, while also providing a straightforward, template-based system that could be easily used by non-designers. It was essential for the brand to align with NHS brand guidelines while maintaining its distinctive character and core attributes.

NB: Melanie led the creative development for this project while working at Mediaworks agency.

SLaM_Stage 3_Branding_Refine_Social_Mockup_V4.png

Project summary

  • Brand concept

  • Brand guidelines

  • Template toolkit

  • Social media designs

  • Digital display adverts

  • Print literature

  • Pull-up banners

  • Identity cards

  • Screen display templates

  • Suite of job ad templates for digital and print

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