Case Study:

Aveeno

Align the Aveeno social channels with the global brand guidelines. Raise quality, Boost Engagement, and support the internal team

The Aveeno socials had veered off-brand, so we did a deep dive into all touchpoints, target audiences and personas. We created a brand foundation that now works as a bible for how Aveeno should look and talk on Social Media. From this piece of work, we created always-on social content that followed the master brand with structure and value.

As a long-term partner, we captured original content at the My Sensitive Side event and at the Aveeno Braid Bar at Wilderness Festival. To keep the internal marketing team supported, we ran quarterly ideation sessions and training workshops to keep content fresh and in line with the seasons, product USPs, and promotions.

NB: Melanie led the creative development for this brand while working at Mediaworks agency.